Experiential
During the summer solstice, the sun was up while Ray-Ban was getting down.
The Event: Ray-Ban SUN-DAY
On the longest day of the year, we helped Ray-Ban celebrate the sun with SUN-DAY, an all-day global music festival featuring synchronized sun-chasing concerts with personalized experiences, including a private tattoo bar for temporary ink and customized screen printing stations with Sun-Day swag.
Creative Direction
Art Direction
Design
Locations Scouting