Experiential

During the summer solstice, the sun was up while Ray-Ban was getting down.

The Event: Ray-Ban SUN-DAY

On the longest day of the year, we helped Ray-Ban celebrate the sun with SUN-DAY, an all-day global music festival featuring synchronized sun-chasing concerts with personalized experiences, including a private tattoo bar for temporary ink and customized screen printing stations with Sun-Day swag. 

Creative Direction

Art Direction

Design

Locations Scouting