Serving fresh fruits
and vintage vibes.

The Event: Odwalla Road To Our Roots Tour

To reignite consumer enthusiasm in a competitive market, Odwalla launched the 'Road To Our Roots' tour, centered around a meticulously restored vintage VW bus—paying homage to the brand's origins and serving as a sampling hub. The bus offered photo moments, brand storytelling, and smoothies, connecting consumers to Odwalla's colorful and musical history. The tour kicked off with a NYC launch event featuring partners like Color Me Courtney, Jessie Pavelka, and Nico Guilis, bringing Odwalla’s core values of spreading good vibes and good health to life.