Celebrating Kubota’s Legacy and Future.

Kubota celebrated 50 years in the U.S. with a integrated campaign to mark this milestone. Over the course of a year, I led the creative direction and designed all deliverables. This included conducting extensive research into their product catalog, history as well as traveling nationwide with a video crew and photographer to interview and capture content for over 25 dealers and 50 employees to be used in various froms across channels. All our efforts culminated at Kubota Connect, an annual dealer summit we produced and designed, featuring activations celebrating Kubota's 50th anniversary and an interactive Innovation Hub that showcased the brand's vision for the future.

Deliverables included a 50-minute documentary, a four-part video series, animated digital content, a living timeline wall, an interactive vintage tractor installation, microsites, a fully designed summit consumer journey and cohesive visual identity, shareholder presentations, a commemorative coffee table book, and a branded sculptural garden.